CasePipeline is an advertising intelligence service. It delivers aggregated public-record intelligence organized by legal vertical. It generates marketing asset templates for Subscriber's use in lawful advertising activities.
Subscription fees are structured as flat monthly advertising service fees. No portion of any fee paid by Subscriber to Provider is contingent on, proportional to, or calculated based on:
This payment structure complies with ABA Model Rule 7.2(b), which permits a lawyer to pay the reasonable costs of advertisements or communications permitted by Rule 7.2, including the costs of an advertising platform.
Provider does not operate a lawyer referral service. Provider does not recommend Subscriber to any potential client. Provider does not represent that any individual should retain Subscriber. Provider does not receive a portion of any fee earned by Subscriber from any client. Provider does not participate in the attorney-client relationship in any capacity.
By subscribing, you represent and warrant that:
You are a licensed attorney in good standing with your state bar, or you are an authorized representative acting under the supervision of a licensed attorney. You will notify Provider within 5 business days if your bar status changes.
You will use lead intelligence and generated marketing assets only through methods permitted by your jurisdiction's rules of professional conduct. Permitted methods include:
You will not use lead intelligence or generated assets for:
You acknowledge that attorney advertising rules vary by state. You are responsible for knowing and following the rules of every jurisdiction where you advertise. This includes:
| Requirement | States with Specific Rules (Examples) |
|---|---|
| Waiting periods after qualifying events | FL (30 days), TX (31 days), NY (30 days), LA (30 days), CT (30 days) |
| Filing advertising materials with the state bar | FL, TX, NY, LA, CT, MS, IA, NV, PA |
| Retaining copies of advertisements | Most states (typically 2-3 years) |
| Specific labeling requirements | Varies by state; most require "Attorney Advertising" or equivalent |
| Restrictions on targeted solicitation | CA (SB 37, effective Jan 2026: $5K-$100K per violation, private right of action), TX (barratry statute, criminal penalties) |
This table is not exhaustive. You must independently verify the rules of each jurisdiction where you operate.
You acknowledge that marketing assets generated by the platform are AI-produced templates. You agree to review, edit, and approve every generated asset before publication or distribution. You will not publish or distribute any generated asset without first confirming it complies with your jurisdiction's rules of professional conduct.
You will provide accurate firm information (name, address, phone, email, jurisdiction, responsible attorney) to the platform. Inaccurate firm data produces non-compliant marketing materials. You will update your firm information within 5 business days of any change.
Provider reserves the right to request documentation from Subscriber demonstrating compliance with these terms. Auditable activities include:
Provider will make audit requests in writing with at least 14 days' notice. Subscriber will respond with requested documentation within 14 days. Provider will conduct no more than one audit per 12-month period absent reasonable cause to believe a violation has occurred.
If an audit reveals non-compliance with this Agreement, Provider will notify Subscriber in writing and provide 14 days to cure the violation. If the violation is not cured, Provider may suspend or terminate the subscription. Serious violations (use of prohibited solicitation methods, barratry, or criminal conduct) may result in immediate termination without a cure period.
Subscriber agrees to indemnify, defend, and hold harmless Provider, its officers, directors, employees, and agents from and against all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorney fees) arising from or related to:
Provider agrees to indemnify, defend, and hold harmless Subscriber from claims arising directly from a defect in the platform's technical infrastructure (for example, the platform sending form submissions to an incorrect email address due to a software error). This indemnification does not extend to the content, accuracy, or compliance of lead intelligence or AI-generated assets.
Lead intelligence is sourced from publicly available databases, court filing systems, government agency websites, and news sources. Provider applies automated verification checks to assess source reliability. Verification scores are displayed alongside each lead.
Provider does not guarantee the accuracy, completeness, or timeliness of any lead intelligence. Subscriber must independently verify lead information before relying on it for any business decision or client outreach.
Subscriber receives a non-exclusive license to use lead intelligence for lawful advertising and business development purposes during the term of their subscription. Subscriber may not resell, redistribute, sublicense, or provide access to lead intelligence to any third party.
When a potential claimant submits a form through a landing page generated by the platform, that submission data is routed directly to Subscriber's designated email address. Subscriber is the data controller for form submission data. Subscriber is responsible for handling form submissions in compliance with applicable privacy laws and rules of professional conduct.
Marketing assets generated for Subscriber through the platform (direct mail templates, email sequences, landing pages, social media posts, audience briefs) are licensed to Subscriber on a non-exclusive, perpetual basis. Subscriber may use, modify, and publish generated assets for the firm's own advertising purposes.
Subscriber may not resell generated assets, provide them to competing firms, or represent them as original works created without AI assistance where such disclosure is required by applicable law or bar rules.
This Agreement begins when Subscriber activates a paid subscription and continues for as long as the subscription remains active.
Subscriber may cancel at any time through the Stripe Customer Portal. Cancellation takes effect at the end of the current billing period.
Provider may terminate this Agreement for cause, including:
Upon termination, Subscriber's access to the platform ceases. Subscriber retains marketing assets previously downloaded. Subscriber must cease using any lead intelligence obtained within the final 30 days before termination for new outreach campaigns. Sections 2 (Compliance Representations), 4 (Indemnification), and 8 (Limitation of Liability) survive termination.
PROVIDER SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO THIS AGREEMENT, INCLUDING BUT NOT LIMITED TO LOSS OF CLIENTS, LOSS OF REVENUE, BAR DISCIPLINARY ACTIONS, OR REGULATORY PENALTIES RESULTING FROM SUBSCRIBER'S USE OF LEAD INTELLIGENCE OR GENERATED ASSETS.
PROVIDER'S TOTAL AGGREGATE LIABILITY UNDER THIS AGREEMENT SHALL NOT EXCEED THE TOTAL SUBSCRIPTION FEES PAID BY SUBSCRIBER IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.
This Agreement is governed by the laws of the State of New Jersey, without regard to conflict of law principles. Disputes shall be resolved through binding arbitration in Newark, New Jersey, under the rules of the American Arbitration Association.
This Agreement, together with the Terms of Service and Privacy Policy, constitutes the entire agreement between Provider and Subscriber regarding the use of CasePipeline. No oral or written modification of this Agreement is valid unless signed by both parties.
For questions about this Subscriber Agreement, contact:
MarketMagnetix Media Group
Email: casepipelinebuilder@marketmagnetix.agency